High Noon
The only vodka and tequila seltzer that is serious about sun time day drinking. Also a mortal enemy to hard seltzers brewed with malt. I may be exaggerating that last part, but we can at least pretend.
My partner and I were the creative leads on two organic social posts a week, billboards, some paid social, and an activation where we apparently broke Texas state law.
High Noon entered the vodka iced tea game. In my mind, this was the only way to announce it.
As the saying goes, ‘when a bell rings, an angel brings you vodka’. For SXSW we built an activation (literally with our bare hands) to deliver cans of High Noon. We were informed after the fact this is incredibly illegal since we don’t have a liquor license. Luckily no arrests were made.
Client: High Noon
Agency: Preacher
Role: Copywriter
AD: Everett Biron
ACD’s: Chris Vandersall, Elliot Eliash
CD’s: Justin Ralph, Ignasi Tudela