Zodiac Super Sea Wolf

The Super Sea Wolf is a diver watch. But its bold fashionable style is for more than exploring deep below the surface. It’s for jumping into the unknown of life. Living your truth, no matter how uncomfortable. It’s about passion. Vulnerability. Fearlessness. It’s for those that Live Head First.

Paid Social.

Print.

Subway ad takeover.

‘Live Head First’ is about diving in and going somewhere. So we’re taking over subway and transit stations and turning it into an immersive Super Sea Wolf experience. Showing off the colors of our watches as well as celebrating the stories we’re all capable of making.

Collaboration with Education First Foundation

An exchange program to assist students with immersive and important experiences.

Collaboration with NOAA.

A partnership to protect our oceans.

AD: Heather Froman

Copywriters: Danny Jordan, Jules Burchett, Eric Remme

My Role: concept, headlines, manifesto, climate change script

CD: Nick Liebeskind