YETI: ACL Edition

The Austin City Limits Festival—also known as ACL—is one of the largest music festivals in the U.S. with nearly half a million attendees. The biggest headline act for 2025: Sabrina Carpenter. Right before the fest, she debuted her new album ‘Man’s Best Friend’ with highly controversial cover art.

During the fest, we changed YETI’s flagship store billboard, which is right next to the festival venue, to give a wink to all of the Sabrina fans while still staying true to our brand of hunting and fishing.

For reference, here are some of the art designs and materials for her album:

Brand: YETI

Role: Copywriter

Designer: Melissa Banks